If you asked a broadcast journalist to come to the opening of a new office they would laugh, and hang up the phone. Yet Joshua PR secured BBC London coverage for the launch of Central Working’s latest club and business support space.
How? We knew our market and our media people, and used both to the advantage of our client. We turned a straightforward “ribbon cutting” into an important piece of national news.
Flexion operates in an incredibly complex arena, offering wrapper technology for licensing apps and games on Android devices. Being able to talk succinctly about what they do was the crux of our work with the company, but this did not mean we all had to become programming geeks.
In fact, the opposite was true. We had to be the kind of approachable, knowledgeable people who could make this wrapper technology appealing and interesting to the media, and their readers. Furthermore, we had to do this while fighting for space in a very crowded market.
When we began working with ImpulsePay the company was small, but with clearly defined goals. ImpulsePay operates in the Payforit market – allowing anyone with a UK mobile to pay for digital goods and services via their pay as you go credit or contract bill – a nascent technology.
Joshua PR got to work and created a range of regular PR activities, from SEO releases and opinion articles to email marketing and event management. Nearly five years on, the goals have been exceeded, and ImpulsePay has become a clear market leader.